Harinarayanan M S
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Organic search case study5 May – 27 Sep 2026Source: Google Search Console

Amrutha Ayurveda Clinic: from 245 to 1,000+ monthly search impressions

A Payyoli, Kozhikode ayurveda clinic and product brand. In five months of SEO, AEO and content work, the site grew its Google visibility about fourfold and now averages position 7.3 across 132 tracked queries.

Total clicks166from Google web search
Impressions4,160times shown in results
Avg. position7.3first page on average
Avg. CTR4.0%4.4% in India

Visibility grew every month

Impressions rose from about 9 a day in May to about 39 a day in September. Clicks held steady near 1.2 a day while the site started appearing for many more searches.

Impressions per month

May*JunJulAugSep*

*May starts on the 5th (26 days). September ends on the 27th.

Clicks per month

May*JunJulAugSep*

Click-through rate settled from 13% to about 3% as reach widened beyond people already searching for the clinic by name.

What the data shows

Product pages

Sugha Sanjeevani converts best

Five pages for this men's wellness supplement earned 43 clicks at click-through rates of 12% to 26%, several times the site average. The main product page ranks at 5.0.

Local intent

Near-me searches are landing

"Marma chikitsa" ranks at 4.1, "ayurvedic clinic near me" at 2.2 and "vaidyar near me" at 2.4. Payyoli and Kozhikode queries appear across the report.

Mobile

Three in four clicks come from phones

Mobile drives 126 of 166 clicks and ranks at 5.9 on average, against 13.3 on desktop.

Top pages

PageClicksImpr.CTRPos.
/ (home)862,9602.9%5.9
/shop/man/suga-sanjeevani-150ml/2111418.4%5.0
/sugha-sanjeevani-mens-vitality-supplement/72725.9%3.9
/sugha-sanjeevani-mens-wellness-and-vitality/61324.5%8.1
/faq/54071.2%9.3
/best-ayurvedic-clinic-in-payyoli-kozhikode-…/41402.9%6.3

83 pages received impressions in total. The home page carries 52% of all clicks.

Who finds the site

Clicks by country

India 159 clicks · 3,598 impr.Other 7 clicks · UK, US, UAE, Saudi Arabia, Netherlands, France

Impressions came from 56 countries. The US shows 269 impressions and the UAE 49, which points to overseas and Gulf-based Malayali audiences.

Clicks by device

Mobile 126 clicks · CTR 3.8%Desktop 40 clicks · CTR 5.1%

Desktop visitors click more often once they see a result, but the site ranks much lower for them.

Data from Google Search Console web search, 5 May to 27 September 2026 (data begins on 5 May). Query-level rows cover only queries Google does not anonymise, so they account for a small share of the 166 clicks. Prepared by MACHUPICHU!